Fred Perry x Art Comes First Campaign – Scooter

“Dress codes and gestures and attitudes have always inspired us as a brand, and part of this attitude is taken on the highway, catwalk, subway and so on.” – Art Comes First

“Art Comes First came from… actually the idea started from us doing stuff that we felt was missing from our day-to-day life, but also, we wanted to inspire our usual activities but at the same time being able to still maintain ourselves. So anything we did, we felt it was defining us as people.”

This quote by Sam Lanbert typifies the Art Comes First approach to the creative process. The inspiration starts from the self.

“We never really just wanted it to be a fashion brand. The name represents so many things to so many people, it’s not just a brand name. It’s also like a message, a slogan, it’s a statement. But it’s also a way of life in a sense where “what does art mean to you?” and “what comes first in your life?”