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Introduction to building a career as an expert

In this video, we talk through 12 potential avenues for monetising your knowledge as a wellness expert or practitioner.
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When it comes time to decide how you’re going to make money as an expert or practitioner, it can be pretty overwhelming. However, it really is a critical aspect if you want to ensure that this is something that you can sustain and continue with for the long haul. On a personal level, it’s an extremely rewarding and fulfilling career. But we want to make sure that it is equally rewarding and fulfilling from a financial perspective too so that you can continue to grow your career and also multiply your impact. A critical component of turning your passion, expertise, and knowledge into a career is finding a clear path to financial return.
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At this point, you may have invested financially in your training or qualifications and will want to ensure that you get a return on that investment and the best head start. To do that, we need to understand the different ways in which wellness experts can make money. So let’s talk them through. Number 1, working with clients one-to-one. This is the most obvious means of supporting your expert or practitioner business and takes the form of individual sessions, paid for by the client to learn more from your expertise. This could be delivered online via a platform, like Zoom, or offline, in person, in a clinic, or other setting.
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This is a strong foundational revenue stream for somebody just starting out as an expert because you may only need 10 to 20 clients, depending on what you charge, to have a sustainable income. Examples of this might be teaching yoga one-to-one, coaching clients, seeing clients for nutrition consultations, or training programmes. Number 2, working with clients in a group setting. So this might take the form of group training, learning, or education, making your offering more accessible to a greater number of people at one time. And, again, this could be done online or offline. Number 3, you could run events. So, in this instance, you might rent or borrow a space and host an event where you talk about your area of expertise.
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So this could take the form of a free or a paid workshop; a free introduction to working with you; a ticketed event where you showcase your expertise, either alone or with some other experts; or something similar. It’s a good idea to collaborate with other people when starting out with events as you’ll build momentum faster and you’ll increase your exposure. Number 4, paid expert content. This usually takes place in the form of a master class or a workshop that you produce in video format and sell access to online. As the world goes increasingly digital, this has strong potential. And, remember, there are almost five billion people globally who have access to the internet. And so the potential is enormous.
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Number 5, paid online courses, like this one. This is like paid expert content but, instead, in the form of a short or a longer online course where your expertise takes somebody on an educational or transformational journey. And you might charge for one-off access or lifetime access. It’s up to you. Number 6, a paid online membership. An increasingly popular way to showcase your expertise in the wellness industry, this option takes the form of a monthly recurring subscription for your audience to access your tools, strategies, expertise, and insights. And there are lots of digital platforms that you can use to host a membership, like Uscreen, MemberSpace, and others like Solen or Sutra that are dedicated to wellness professionals.
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Number 7, consulting for companies. This means getting paid to share your expertise with a company to help create a product or service. You may be paid in consulting fees or given a share of revenue profit when the product or service goes to market. An example might be a nutritional therapist advising on product development, like a food product, or a personal trainer creating content for a branded app. Number 8, advertising revenue. As you grow a personal brand online, you might make money in the form of sponsorship from brands. Note, this usually comes as a result of building a sizable community and following. And so it won’t be an early revenue stream for most experts.
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It may also require you finding a talent agent to represent you and to negotiate these deals on your behalf, which is not absolutely necessary. But it does help with ensuring that you get the best terms. Number 9, writing books. The financial return from writing a book is usually in the form of paid advances from a publisher and ongoing income from sales of the books themselves. If you’re just starting out, the option is there to self-publish or to try writing an e-book and selling it directly from your website. Otherwise, you might consider researching a publishing agent who can represent you and guide you through the process.
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Note, you’re going to need a clear proposal for what you want to write about, who you’re appealing to, and why there is a gap in the market for this message. Number 10, speaking. Yes, that’s right, earning speaking fees for sharing your message on stage at a corporate or consumer event. Things like festivals, TV appearances, conferences, or corporate wellness events are all perfect examples of where your expertise can be seen as valuable enough to pay for. Notice, it always comes back to your expertise. So, remember, you need to prioritise your own learning and growth if this is your chosen career path. Number 11, launching an app.
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Again, with digital content more and more prominent, you might develop enough content to roll out an app where people can pay to access your expertise. Examples of this to look to include the Deliciously Ella app, for healthy food and drink recipes, or Sweat by Kayla Itines for fitness content. On a smaller scale, you could look at the Mindology app by hypnotherapist Claire Aristides. Number 12, opening a clinic or training space. So this sounds like a big step. But there are lots of options for sharing space, renting space, or collaborating with others to make this possible. Start to research where other experts in your chosen field set themselves up initially and how they partnered with other experts to achieve this.
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These are just 12 examples of how you can make money as an expert or practitioner. They’re an excellent starting point and will get you thinking about how this career path could shape up for you, especially in a way where you can do what you love and make money.

A critical component of turning your passion, expertise, and knowledge into a career is finding a clear path to financial return. At this point, you may have invested financially in your training or qualifications and will want to ensure you get a return on that investment, and the best head start.

To do that, we need to understand the different ways in which wellness experts can make money.

In this video, we talk through 12 potential avenues for monetising your knowledge as a wellness expert or practitioner.

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Becoming An Expert Or Practitioner In Wellness

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