Delivering Value in a Corporate Setting

Given the size of the workplace wellness sector and indications that workplace stress is increasing rather than slowing down, there is a significant amount of work to be done to make lasting changes. Let’s look in a little more detail at some of the ways in which you might be able to contribute your expertise as a wellness expert or practitioner within a corporate setting:

Delivering workplace workshops: with mounting pressure on businesses to invest in workplace wellness, companies are increasingly allocating funds to expert-led activities for staff, like workshops or classes. Why not consider some of the ways in which you could deliver your expertise or practice in a workshop format? For example, teaching teams about nutrition for energy and performance, sharing practical tips on how to improve sleep or running a group yoga or fitness class within the organisation.

Running programmes for teams: this may involve a longer-term commitment from an organisation, where employees engage in an ongoing programme of wellbeing activities like workshops, classes, or activities. Why not consider how your signature system (as explored earlier this week) could translate into a workplace setting? Could you deliver a 3, 6, or 12-month programme to teams within an organisation?

Offering one-to-one services for individuals: as per the model we previously explored, there is a case for offering your expertise or wellness practice within an organisation on a one-to-one basis. For example, seeing employees for mindset coaching sessions, nutrition guidance, counseling, or massage therapy. Why not consider reaching out to local organisations to find out whether their employees would benefit from your offering in some way?

Delivering value in partnership with existing corporate wellness companies: there are a growing number of workplace wellness-focused businesses making a mark in the industry. You can do some further research by looking at examples like Perkbox, Push Mind & Body, Hero Wellbeing, Thrive Global, Gympass, and more. These companies are always looking for experts and practitioners to support in the delivery of their global services as they expand. Why not reach out to a workplace wellness organisation to see where you can collaborate or get involved in the delivery of offerings?

Notice, when researching existing workplace wellness companies, how important it is becoming to have measurable outcomes for companies so that they can substantiate spending and justify investments in workplace wellness to stakeholders. It is important to consider ways in which you can measure something like productivity, energy, performance, or health markers like body weight or muscle mass, to demonstrate real change (once employees have taken part in a programme).

More and more attention is also being placed on engagement in workplace wellness to ensure that individuals are taking part in these initiatives, which is the only true way of seeing an ROI.

What do you think?

How could your expertise (present and future skills) be applied in the workplace? How could you demonstrate real results through quantified data?