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Introducing the COM-B model of behaviour

Danielle D'Lima notes how Capability, Opportunity and enough Motivation effect behavioural change

In this video, Dr D’Lima introduces the COM-B model. This is a simple model of behaviour that outlines the necessary conditions for a behaviour to occur. In order for a behaviour to occur people must have Capability, Opportunity and Motivation.

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Behaviour Change Interventions: Introductory Principles and Practice

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