Week in Review

Congratulations for completing week 1 of course 1. During this week, you learned about the characteristics of successful business, were introduced to business planning, and began to create your own business ideas. Next week we will take a look at situational audits and begin to understand competitive and macro business environments.

Before next week, it is important to reflect on the business planning process. Consider the feedback you have received in relation to your own ideas and think about how the idea could be improved. The ideas you are developing will be a feature of this expert track, so it is important that you keep progressing them over the weeks ahead.

A successful business has no proven formula and the examples you have seen this week (such as with the Million Dollar Homepage) highlight this point. Ideas can be conventional or unconventional.