How businesses create social media marketing campaigns

When you’ve got a message to share with your intended audience, it takes more than simply publishing to social platforms and hoping it gets seen.

Having a social media plan and campaign allows you to target messages effectively, schedule activity and think about objectives and measurement.

Now it’s time to build on your understanding of social media campaigns by exploring how businesses approach making them. In this video, two social media experts, Lisa Salem and Danielle Haynes will talk about how they create effective social media campaigns that connect with audiences.

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