Course: Create a Social Media Marketing Campaign

An important aspect of any social media campaign is getting the timing right. There’s little point producing compelling content if no-one sees it, or if it’s too late to act …

How do you know that your social media campaign is successful? The answer lies in the metrics. As well as knowing what your objectives should be, understanding what to measure …

Having well-prepared content is great, but how do you make sure it’s relevant and compelling for your intended audience within your social media campaign? Social media experts Lisa Salem and …

When you’ve got a message to share with your intended audience, it takes more than simply publishing to social platforms and hoping it gets seen. Having a social media plan …

You’ve almost completed Create a Social Media Marketing Campaign. Hopefully you’ve enjoyed exploring social media marketing campaigns, and how strategies are transformed into effective content for the chosen target audience(s). …

As well as creating great content and messaging for your campaign, you can increase the chance of success by carefully considering search engine optimisation (SEO). SEO is the science of …

So far, you’ve created a strategy, and have identified when and where you’re going to post. You now know who your target audience is, so it’s time to think a …

Having a clever idea for a targeted social media campaign is great. However, if you don’t have an idea how the campaign performed, how will you know if it worked? …

So far this week, you’ve explored how social media marketing campaign success is measured as you’ve delved into the topic of metrics. Now that you know how you might monitor …

We have included this Glossary for reference – you are not expected to remember all the new terms. You can refer to the Glossary throughout the course by returning to …

You’re now at the end of Week 1 of Create a Social Media Marketing Campaign. This week you looked at what makes a social media strategy, and how that differs …

If you’ve spent any time on social media in recent years, you will probably have seen content which has been tailored to your interests. You may not have realised this …

Once you have identified your audience and thought about your key messages, you need to consider how to get your content in front of them. There are millions of accounts …

Understanding your current audience and identifying target audiences is an important aspect of any kind of marketing, including on social media. How can you know your audience? The answer is …

Although social media offers the potential to reach a mass audience, marketers are more likely to achieve their campaign objectives when content is targeted to a more specific audience. In …