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Sharing your success

You’ve almost completed Create a Social Media Marketing Campaign. Hopefully you’ve enjoyed exploring social media marketing campaigns, and how strategies are transformed into effective content for the chosen target audience(s). …

Next steps

Create a Social Media Marketing Campaign is one of three courses in Creating Digital Content, a program within the Institute of Coding’s Digital Skills in the Workplace portfolio of courses. …

Social media search engine optimisation

As well as creating great content and messaging for your campaign, you can increase the chance of success by carefully considering search engine optimisation (SEO). SEO is the science of …

Planning your content

So far, you’ve created a strategy, and have identified when and where you’re going to post. You now know who your target audience is, so it’s time to think a …

Thinking about timing and calendars

So far this week, you’ve explored how social media marketing campaign success is measured as you’ve delved into the topic of metrics. Now that you know how you might monitor …

How are metrics used?

How do you know that your social media campaign is successful? The answer lies in the metrics. As well as knowing what your objectives should be, understanding what to measure …

Glossary

We have included this Glossary for reference – you are not expected to remember all the new terms. You can refer to the Glossary throughout the course by returning to …

Preparing for next week

You’re now at the end of Week 1 of Create a Social Media Marketing Campaign. This week you looked at what makes a social media strategy, and how that differs …

Reaching your audience: paid activity

If you’ve spent any time on social media in recent years, you will probably have seen content which has been tailored to your interests. You may not have realised this …

Engaging your audience

Having well-prepared content is great, but how do you make sure it’s relevant and compelling for your intended audience within your social media campaign? Social media experts Lisa Salem and …

Knowing your audience

Understanding your current audience and identifying target audiences is an important aspect of any kind of marketing, including on social media. How can you know your audience? The answer is …

What is the target audience?

Although social media offers the potential to reach a mass audience, marketers are more likely to achieve their campaign objectives when content is targeted to a more specific audience. In …