Targeted Social Media Marketing
Although social media offers the potential to reach a mass audience, marketers are more likely to achieve their campaign objectives when content is targeted to a more specific audience. When …
Course: Create a Social Media Marketing Campaign
Sharing your success
You’ve almost completed Create a Social Media Marketing Campaign. Hopefully you’ve enjoyed exploring social media marketing campaigns, and how strategies are transformed into effective content for the chosen target audience(s). …
Next steps
Create a Social Media Marketing Campaign is one of three courses in Creating Digital Content, a program within the Institute of Coding’s Digital Skills in the Workplace portfolio of courses. …
Social media search engine optimisation
As well as creating great content and messaging for your campaign, you can increase the chance of success by carefully considering search engine optimisation (SEO). SEO is the science of …
Planning your content
So far, you’ve created a strategy, and have identified when and where you’re going to post. You now know who your target audience is, so it’s time to think a …
Ask the expert: what messages inform your content?
An important aspect of any social media campaign is getting the timing right. There’s little point producing compelling content if no-one sees it, or if it’s too late to act …
Thinking about timing and calendars
So far this week, you’ve explored how social media marketing campaign success is measured as you’ve delved into the topic of metrics. Now that you know how you might monitor …
How are metrics used?
How do you know that your social media campaign is successful? The answer lies in the metrics. As well as knowing what your objectives should be, understanding what to measure …
How do you measure the success of your campaign?
Having a clever idea for a targeted social media campaign is great. However, if you don’t have an idea how the campaign performed, how will you know if it worked? …
Glossary
We have included this Glossary for reference – you are not expected to remember all the new terms. You can refer to the Glossary throughout the course by returning to …
Preparing for next week
You’re now at the end of Week 1 of Create a Social Media Marketing Campaign. This week you looked at what makes a social media strategy, and how that differs …
How to reach your social media audience using paid activity
If you’ve spent any time on social media in recent years, you will probably have seen content which has been tailored to your interests. You may not have realised this …
Engaging your audience
Having well-prepared content is great, but how do you make sure it’s relevant and compelling for your intended audience within your social media campaign? Social media experts Lisa Salem and …
Making your campaign visible: organic reach
Once you have identified your audience and thought about your key messages, you need to consider how to get your content in front of them. There are millions of accounts …
Knowing your audience
Understanding your current audience and identifying target audiences is an important aspect of any kind of marketing, including on social media. How can you know your audience? The answer is …