Engaging your audience

Having well-prepared content is great, but how do you make sure it’s relevant and compelling for your intended audience within your social media campaign?

Social media experts Lisa Salem and Danielle Haynes share their tips for identifying and reaching specific audiences, including using research and trialling different approaches.

We also meet Gemma Webb, who’s recently started a business running after school classes for preschoolers. We find out how she is finding and engaging her target audience on social media.

Have your say:

How might you identify and engage an audience?

Share your thoughts with other learners in the Comments section. Take time to read and respond to other learners. You might find something to inspire you or be inspired yourself by someone else’s ideas.