Ask the expert: what messages inform your content?

An important aspect of any social media campaign is getting the timing right.

There’s little point producing compelling content if no-one sees it, or if it’s too late to act on your messages by the time people do see them in the social stream. A social media plan needs to consider timing, including how messages may build over the period of the campaign, and the different phases or kinds of interaction you might associate with different parts of the campaign.

In this video, Lisa Salem and Danielle Haynes discuss how they plot campaign activity against a timeline, and what influences their decisions about when and where particular messages should be communicated. Gemma Webb also shares examples of how timing plays a part in her online campaigns.

Share your thoughts:

• Thinking about the video you’ve just watched, was there anything new or surprising?
• You might also like to think about the content that you come across. What do you notice about its timing?

Share your response with other learners in the Comments.