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Salesforce: A General Overview

In this page, we provide a brief overview of what Salesforce is and how it's used.

In 1999, Salesforce pioneered cloud-based CRM software and has helped more than 150,000 companies run their businesses more effectively. Salesforce filed for an IPO in 2004 and has had steady growth since.

Statistics for CRM trends in 2019 show that growing numbers of businesses already have CRM systems in place and customisation is becoming more important to them. You can read more about some of the key statistics in this article from Cetrix Cloud Services.

Dino Sergio provides a very comprehensive and updated overview of the company and its services.

Read: Key statistics for Salesforce CRM for trend forecasting in 2019 [1]

In this blog post, Nachiketh answers three key questions: What is Salesforce? Why use Salesforce? Where is Salesforce being used?

Read: What is Salesforce? A beginner’s guide to understanding Salesforce [2]

Consider the following:
Cetrix Cloud Services cites that the ‘IDC estimates the creation of more than 1.9 million cloud-related jobs within the Salesforce economy from 2015 to 2020 with the US accounting for 400,000 jobs, Japan accounting for 109,000 new jobs and the United Kingdom generating more than 85,000 jobs’. [3]
  • What are your aspirations to use Salesforce in your current role and beyond?

If you’d like to find out more about Salesforce as a company, watch the following video.

Watch: 15 things you didn’t know about Salesforce (15:08) [4]


1. Sergio D. Key statistics for Salesforce CRM for trend forecasting in 2019 [Internet]. Cetrix Cloud Services; 2019 Apr 01. Available from:,the%20total%20IT%20market%20share.&text=The%20total%20spending%20on%20cloud,(Systems%20infrastructure)%2012.0%25
2. Nachiketh. What is Salesforce? A beginner’s guide to understanding Salesforce [Internet]. Edureka;2019 Mar 22. Available from:
3. Gantz JF and Miller P. The Salesforce Economy: Enabling 1.9 million new jobs and $389 billion in new revenue over the next five years [PDF]. International Data Corporation; 2016 Sept. Available from:
4. 15 things you didn’t know about Salesforce [Video].; 2018 Jul 21. Available from

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CRM Fundamentals and Practice: Introduction to Salesforce

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