Transmedia and non-fiction

Watch this video, where Matthew Freeman, from the University of Bath Spa, answers the question: “What does transmedia imply for the world of non-fiction?”

Share your ideas!

Matthew explains that transmedia is not restricted to the entertainment industry and profit making cultural industries, but can also be mobilised by a charity whishing to raise awareness on poverty, or to find different ways to talk about the memory of a violent conflict. Which other causes do you think transmedia can serve and how?