Skip main navigation

New offer! Get 30% off your first 2 months of Unlimited Monthly. Start your subscription for just £35.99 £24.99. New subscribers only T&Cs apply

Find out more

Welcome to the course!

Head teacher Wiebke gives an introduction to the course.
Hello and welcome to this course called Demystify Business Models, and that is exactly what we will try to do in this course. We will try to demystify the term and concept of business models, because in the recent years, business model has been used as a buzzword. Almost everywhere. People were using the term like here and there with a lot of different meanings and often without really understanding the real concept behind it.
But when you really start to understand how powerful the business model concept is and how useful it actually is to develop your company or maybe start a new business around an idea, you can really make a difference and you can really start a business or develop your business in a way that will succeed easily against other competitors and will really create value for your customers. And after taking this course, you should be able to both describe and analyze business models. And you should also be able to both know and also use different tools and methods that are connected to business model development.
And what you also should be able to do after this course is to critically reflect about other examples of business models or even about your own business model examples that you know from your surroundings. And this course is planed to take about 10 hours of time to go through all the material and to work with all the exercises and discussions. And it is divided into blocks that are called week one and week two and doing week one. It will be mainly about the basic concepts of the business model, basic tools and also some initial exercises and examples.
And the Week two will then go more into detail about the the different building blocks of the business model, which are based on the definition that, says that business model actually tell you how a business is like, how the value is created, delivered and captured. So that week two will be divided into a value creation, value delivery and value captures and different concepts and tools around this. And in the end, the course will will end with the final quiz to prove your knowledge that you have taken with you from the course. So I wish you all the best during this course and a lot of fun in going through the material.

Business model is a buzzword that many people use without really understanding the concept behind it. Working with your company’s business model is a powerful way to create an edge over competitors and create value for your customers. This course is designed for anyone who wants to boost their business development skills and learn how to create a successful business model. It will be particularly useful if you are about to start your own business, you’re struggling with your business model, or you need to reinvent your current business model.

Course overview

In this course, you’ll learn from the ground up what business models are, why you need one, and exactly how to create one. You’ll be introduced to an array of different types of business models, as well as examples of tools that will help you build your business model.

After exploring the foundations of business models and how they’re used to make a business successful, you’ll be introduced to various tools and techniques you can use to create a business model. You’ll be given practical tasks and have the chance to discuss with and learn from other learners in the course, sharing your business concepts and models with your fellow students.

If you’re getting ready to start your own business or you want to develop the business in a company you’re working at, this course will develop your knowledge of successful entrepreneurship and help you build necessary business development skills.

What will I learn?

By the end of the course, you‘ll be able to…

  • Understand and analyze business models

  • Explore and use various methods and tools for business model development

  • Critically assess and develop existing examples of business models

Certificate of Achievement

You need to have upgraded or have an Unlimited subscription to be able to earn a Certificate & take tests on the platform.

To earn a Certificate of Achievement for the course, you must complete over 90% of the course steps and score over 70% on any test. Therefore, it is important to always click the ‘Mark as complete’ button at the end of every course step (where applicable) to successfully record your completion.

When taken out of the FutureLearn platform to third-party websites, click the ‘back’ button in your browser to return to the FutureLearn site.


Please feel free to share your comments below about your expectations of the course or what has motivated you to take this course.

  • Put your thoughts in the comments section below
  • Remember to Like/Comment on other peoples answers
  • Follow people you find interesting
This article is from the free online

Demystifying Business Models for New Entrepreneurs

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now