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Welcome to the course!

Head teacher Wiebke gives an introduction to the course.

Business model is a buzzword that many people use without really understanding the concept behind it. Working with your company’s business model is a powerful way to create an edge over competitors and create value for your customers. This course is designed for anyone who wants to boost their business development skills and learn how to create a successful business model. It will be particularly useful if you are about to start your own business, you’re struggling with your business model, or you need to reinvent your current business model.

Course overview

In this course, you’ll learn from the ground up what business models are, why you need one, and exactly how to create one. You’ll be introduced to an array of different types of business models, as well as examples of tools that will help you build your business model.

After exploring the foundations of business models and how they’re used to make a business successful, you’ll be introduced to various tools and techniques you can use to create a business model. You’ll be given practical tasks and have the chance to discuss with and learn from other learners in the course, sharing your business concepts and models with your fellow students.

If you’re getting ready to start your own business or you want to develop the business in a company you’re working at, this course will develop your knowledge of successful entrepreneurship and help you build necessary business development skills.

What will I learn?

By the end of the course, you‘ll be able to…

  • Understand and analyze business models

  • Explore and use various methods and tools for business model development

  • Critically assess and develop existing examples of business models

Certificate of Achievement

You need to have upgraded or have an Unlimited subscription to be able to earn a Certificate & take tests on the platform.

To earn a Certificate of Achievement for the course, you must complete over 90% of the course steps and score over 70% on any test. Therefore, it is important to always click the ‘Mark as complete’ button at the end of every course step (where applicable) to successfully record your completion.

When taken out of the FutureLearn platform to third-party websites, click the ‘back’ button in your browser to return to the FutureLearn site.

Discussion

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Demystifying Business Models for New Entrepreneurs

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