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Value proposition canvas

In this video, Wiebke explains the value proposition canvas. You can download your own value proposition canvas and start using it for your own company. Value proposition canvas template as …

The business model canvas

In this video, Wiebke will go through the business model canvas. You will learn what the nine different building blocks contain and how you can work with them. Discussion Before …

Introduction to business models

In this video, Wiebke will give an introduction to business models. She explains the difference between a business model and a business strategy. You will also be introduced to the …

Introduction to Arctic Bath

This video will give you an understanding of the Arctic Bath concept. To Do: Watch the video and reflect on what makes a visit to Arctic Bath a unique experience? …

Introduction to week 1

In this video, we give you an introduction to the content of the first week of the course. You can take the course at your own pace, but we recommend …

Presentation of the lead educator

Now you know a little bit about me, my profession and my passion for this subject. Lead educator Wiebke Reim Futurelearn profile Discussion: In the discussion forum tell us who …

An introduction to value creation

In this video, Wiebke will go through the basics in value creation. She talks about how to match your company’s offers with your customers demand, how to find your unique …

Welcome to the course!

Business model is a buzzword that many people use without really understanding the concept behind it. Working with your company’s business model is a powerful way to create an edge …

Introduction to week 2

In this video Wiebke gives an introduction to week 2. She goes deeper into the 3 different components of a business model, value creation, value delivery and value capture.