Your digital strategy

In this video, David Rawlings explains the importance of aligning your digital content with your strategic plan. You will learn why you need to ensure your content serves a purpose and supports your strategic goals.

The video outlines the essential steps for conducting a content audit and critically evaluating the alignment between your digital content and your digital strategy.

Reference

For more depth on this topic, see our other course Developing Your Marketing Strategy available on Future Learn: /courses/developing-your-marketing-strategy/1