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Your digital strategy

In this video, David Rawlings explains why you need a digital strategy. He also outlines the key considerations for effective digital strategies.

In this video, David Rawlings explains the importance of aligning your digital content with your strategic plan. You will learn why you need to ensure your content serves a purpose and supports your strategic goals.

The video outlines the essential steps for conducting a content audit and critically evaluating the alignment between your digital content and your digital strategy.


For more depth on this topic, see our other course Developing Your Marketing Strategy available on Future Learn: /courses/developing-your-marketing-strategy/1

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Developing Ideas and Content for your Digital Strategy

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