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Strategic approach: style and outcome

David Rawlings explains how to use education and immersive media experiences to provide value to your audience and foster deeper engagement.

In this video, David Rawlings explains why your digital strategy and content goals should aim to do more than simply create ‘awareness’ of your organisation or products. He explains some approaches for creating a more meaningful connection with your audience through educational content, experimental content, and immersive media experiences.

This video emphasises the importance of understanding the customer journey and helping your customers to be a part of your brand and community.

Consider brands that have been able to engage you in their education or immersive experiences. Which brands were they and how did they do it? Can you think of brands that you’re aware of, but not engaged with? What could they be doing to better engage you?