Strategic approach: style and outcome
In this video, David Rawlings explains why your digital strategy and content goals should aim to do more than simply create ‘awareness’ of your organisation or products. He explains some approaches for creating a more meaningful connection with your audience through educational content, experimental content, and immersive media experiences.
This video emphasises the importance of understanding the customer journey and helping your customers to be a part of your brand and community.
Share your thoughts
Consider brands that have been able to engage you in their education or immersive experiences. Which brands were they and how did they do it? Can you think of brands that you’re aware of, but not engaged with? What could they be doing to better engage you?
Developing Ideas and Content for your Digital Strategy
Developing Ideas and Content for your Digital Strategy
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