Welcome to Week 1

Welcome to the course! In the first week, we’re going to study the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, to prepare the foundations for an effective social media marketing campaign, to connect effectively with your customers and target audience, and to choose the right channels and targeting options for your business.

The lead educator for this course is Cathal Melinn. Cathal is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 16 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru – at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

Discussion:

Please introduce yourself in the comment section below and share what are your expectations for this course.

Downloads:

.PDF File: Glossary of Digital Marketing Terms