Challenges of Channel Planning

As consumers go online using different channels and various devices – like mobiles, tablets, desktops, as well as household devices, like smart TVs and personal voice assistants – digital marketers are presented with a number of opportunities and challenges. This step suggests how to find an ideal mix of channels to engage your consumers effectively.

Discussion:

What type of marketing makes you take notice? What’s the most recent piece of marketing that stood out for you?

Please take some time to reflect and share insights with your peers.