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Digital and Traditional Marketing

This step explains how to use traditional and digital channels together in a consistent way.

Since the dawn of the internet, marketers have been comparing the effectiveness of traditional versus digital media all the time. It’s what they do. This step explains how to use traditional and digital channels together in a consistent way.

Discussion:

How have your traditional media habits changed over the years. Can you think of a time when digital and traditional channels work well together?

Please share your insights with other learners in the comment section below.

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Getting Started with Digital Marketing

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