Digital Channel Mix

Within the channel mix, each channel has specific audience functions. Some channels are used to increase awareness of your product, service, or sale, and so on. This step explains the difference between ‘assisting channels’ and ‘closing channels’, as well as the different KPIs used to assess the performance of each type of channel.

Discussion:

What two or three digital channels do you think work well together as part of single campaign to market products or services. Why do you think that is?

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