Omni-Channel Marketing

Which Channel is best for your brand? In this video interview, Derek Liddy of Aer Lingus stresses that you need to take an omni-channel approach. And that means deploying digital and traditional marketing strategies.

Derek Liddy
Derek is Head of Digital Marketing at Aer Lingus with responsibility for the international online acquisition strategy and sales. Previous roles included Head of Digital Strategy for Digital Agency Continuum, Head of Online for Anglo Irish Bank and communications roles Windmill Lane and Animo Television.