Skip main navigation

Digital Channels

This step dives deeper into the importance of research and how it can help you make informed decisions about what channels you should use.

Especially when working within the limits of a budget, marketers need to choose the most cost-effective channels to reach their set objectives. This step dives deeper into the importance of research and how it can help you make informed decisions about what channels you should use and prioritize.

Discussion:

What are the most commonly used channels by your customers, audience or yourself – why are they popular?

Please submit your answer in the comment section below and take a look at what other learners are saying about their experience.

This article is from the free online

Getting Started with Digital Marketing

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now