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Using The Buyer’s Journey

This step introduces the core concept of a three-stage buyer’s journey and then helps you develop it a little further into a five-stage funnel.

Each stage of the buyer’s journey comes with its own challenges and goals that will drive a marketing strategy. This step introduces the core concept of a three-stage buyer’s journey and then helps you develop it a little further into a five-stage funnel for even more precise consumer targeting.

Discussion:

Think of the last product you bought, did you move through a buyers cycle like this to help you come to a decision?

Please take some time to reflect and share insights with your peers.

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Getting Started with Digital Marketing

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