Importance of Content Marketing Strategy

To create a successful content marketing campaign, you first need a strategy. You can use the ‘conversion funnel’ as a guide when planning your content marketing strategy. This step helps you recognize how to map your content to key decision points in the Buyer’s Journey while developing your strategy and addressing their needs.

Discussion:

When you last read a promoted article in a newspaper or social media, could you interpret what the writer was trying to achieve with their piece?

Please take some time to reflect and share insights with your peers.