Purpose and Benefit of Using Personas

A buyer persona is a snapshot of your ideal customer. You need to know as much as you can about the behaviors and attitudes of your ideal customer in relation to the objectives you have set for your content strategy. This step covers the benefits of using buyer personas with the aim to inform your content creation.

Discussion:

If you run marketing campaigns, do you have an idea of your audience in mind when you are doing your campaigns? If so, how do you approach it?

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