Strategies for Creating Personas

It’s vital to develop your personas based on your audience’s content and information needs. You can then position your brand or business as the solution to their requirements. This step covers some of the best practices for using buyer personas in your content strategy.

Discussion:

When marketers think of their ideal customer, what elements of their character do you believe are most important for their marketing strategy?

Please submit your answer in the comment section below and take a look at what other learners are thinking.