Skip main navigation

How to Conduct Keyword Research

Before proceeding with on-page optimization, you need to conduct keyword research.

Before proceeding with on-page optimization, you need to conduct keyword research. Effective keyword research is critical for success in search marketing and this step outlines the process and dives deeper into details of the steps involved.

Discussion:

If you’re writing content for your website, blog post or social media update, do you think it could be helpful to use search engines to get ideas for content topics? How could it be helpful?

Please submit your answer in the comment section below to get feedback from other learners.

This article is from the free online

Getting Started with Digital Marketing

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now