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Conversion Rate Optimization

This step covers at a high-level how to optimize those pages with content or appropriate conversion mechanics and calls to action.
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A core component of SEO is to create landing pages for different users, to optimize those pages and the content, to drive appropriate conversions and use different conversions mechanics and calls to action to deliver on your business objectives. In the world of conversion rate optimization, landing pages can vary based on the type of channel that the users are arriving from. But in the case of organic search, it’s best to create landing pages, one per keyword, so we have a theme or a keyword and we’re basically saying this is what we’re trying to rank for. So, one theme or one keyword per landing page.
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It makes it clear, much clearer to the search engine, that this page is specifically focused on one topic, and when implemented correctly, you’re far more likely to appear for the searches and the keywords contained in those pages. So, that’s how you do it. One page per keyword or theme. On the page itself, of course, you can include CTAs, or calls to action, to drive action and adapt the tone of the page messaging to bring people along the conversion funnel because they have intent in their mind.
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When you think about it, when people arrive on a landing page from a particular search theme, you can harness their search intent with your CTA and your text to your body copy to take them to the next stage because they’re actively looking for you, they’ve come to you, and you need to anticipate how to bring them on to the next stage which are calls to action and your content.

A core component of SEO is to create landing pages for different users. This step covers at a high-level how to optimize those pages with content or appropriate conversion mechanics and calls to action.

Discussion:

Can you give an example of a website that is really good at selling goods online? Why are they so good at what they do?

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