Paid Search

Alongside organic search and SEO, the other part of the search mix is paid search, also known as PPC. This step covers the main considerations you need to bear in mind when using paid search as well as the metrics you can use to measure success with paid search.

Discussion:

Do you ever click on the paid ads on Google search? Who do you believe clicks on these ads?

Please take some time to reflect and share insights with your peers.