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Email Marketing

This step explains what type of email to send based on its purpose – whether acquisition or retention.

Email is another essential channel to include as part of the digital channel mix. This is a high-ROI inbound channel and it is also relatively inexpensive. This step explains what type of email to send based on its purpose – whether acquisition or retention – and the appropriate KPIs used to measure the success of email campaigns.

Discussion:

How many times have you checked your email today? Was it on your phone? Did you get any marketing mails that you opened and liked? If so, what were they?

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Getting Started with Digital Marketing

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