Email Marketing

Email is another essential channel to include as part of the digital channel mix. This is a high-ROI inbound channel and it is also relatively inexpensive. This step explains what type of email to send based on its purpose – whether acquisition or retention – and the appropriate KPIs used to measure the success of email campaigns.

Discussion:

How many times have you checked your email today? Was it on your phone? Did you get any marketing mails that you opened and liked? If so, what were they?

Please submit your answer in the comment section below and take a look at what other learners are saying about their experience.