Digital Display Creative Brief

The creative brief is a document that outlines your campaign theme, the audience you’re going to target, the channels that will be used, and other specifications related to the creative formats required for your campaign. This step provides a short overview of the main benefits of a brief as well as what a typical creative brief includes.

Discussion:

When you’re thinking of new ideas how do you focus? Do you ever write down what you’re trying to achieve? Do you believe this is a waste of time?

Please submit your answer in the comment section below to get feedback from other learners.