Digital Display Tactics

Once you’ve defined your campaign idea, your audience persona, and your creative brief, you’ll now need to set up a campaign in such a way to reach your ideal audience. This is called targeting, and this step explains the two main types of targeting within display and video campaigns.

Discussion:

Where have you noticed banner ads that contain the exact product you were just looking at? Have you ever clicked one of these ads and eventually bought the product?

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