Digital Display Tactics
Once you’ve defined your campaign idea, your audience persona, and your creative brief, you’ll now need to set up a campaign in such a way to reach your ideal audience. This is called targeting, and this step explains the two main types of targeting within display and video campaigns.
Discussion:
Where have you noticed banner ads that contain the exact product you were just looking at? Have you ever clicked one of these ads and eventually bought the product?
Please submit your answer in the comment section below and take a look at what other learners are saying about their experience.
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