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Display Ad Formats

This step helps you to distinguish between the ad formats and sizes available on the Google Display Network.
The Google Display Network, GDN, allows you to advertise in a variety of ad formats. Text ads are word-only formats. Image ads can be static or animated in GIF or HTML5 format. Rich media ads are image ads that have interactive elements. Responsive ads are ads that automatically adjust their size, appearance and format to fit the ad space available. Video ads are ads in video format that target YouTube or YouTube advertising on other websites.
Before creating your ad, you’ll need to prepare a file that is sized and formatted appropriately. The Google Display Network offers a wide range of sizes of inventory, and advertisers can upload both non-animated and animated image ads as well as HTML5 ads. A static non-animated image ad on the GDN can be created as a GIF, JPEG, PNG, flash file, or ZIP format. The size of these images is measured in pixels, and the file can be no larger than 150 kilobytes. Animated image ads can be created in GIF format. The maximum length it can be is 30 seconds.
If the ad is shorter, it can be looped, but it must stop after 30 seconds and must be slower than 5 frames per second. The maximum file size is 150 kilobytes. If you choose to create animated HTML5 ads, you will need to upload a ZIP file containing both the HTML file and any other files referenced by the HTML. The maximum file size is 150 kilobytes. It is recommended that you upload ads in a variety of sizes because different websites will host different formats, and this will increase your potential reach.
It is recommended to use the HTML5 file format to create animated image ads. HTML5 allows you to make your ads more visually interesting and it renders better than an animated GIF ad.

The Google Display Network (GDN) allows you to advertise using a variety of ad formats. This step helps you to distinguish between the ad formats and sizes available on the Google Display Network.


When you see banner ads, which creative formats are the best? Which ones get most attention?

Please share your insights with other learners in the comment section below.

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