Welcome to Week 3

Welcome to Week 3! This week, we’re focusing on your website, and how to measure the valuable actions people can take on it, like buying products, calling your business, or filling out a contact form. We’ll begin by looking at ways to optimize your website and improve the overall user experience. In the final part of the course, we’ll focus on digital marketing strategy, and how a robust, data-driven strategy can contribute to overall business performance.