This step introduces key concepts underpinning effective website design and the purpose of website optimization.
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Website optimization is the art of creating and continuously improving websites to improve the visitor experience. This step introduces key concepts underpinning effective website design and the purpose of website optimization. It also helps you differentiate between website optimization and SEO.
Kelsey Jones Kelsey is a digital marketing consultant, speaker and writer who owns Six Stories, a digital marketing agency focused on content in social media and SEO. Kelsey was the head editor at Search Engine Journal for three years and has worked with Yelp, Contour Living, Bounty and Gazelle.