Single Source of Truth
The concept of Single Source of Truth is essential for all analytics and measurement as it is necessary to have consensus on what data is used for decision making. This step emphasizes the importance of this concept and how it can be used to understand conversion metrics.
Discussion:
What challenges could you face if you’re using multiple tools to track success in your business and marketing? What are the benefits of aligning the data into one tool?
Please submit your answer in the comment section below to get feedback from other learners.
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