Strategy Fundamentals

Digital strategies govern how digital is used to achieve commercial goals. A key foundation of digital strategy that you will learn, is that it is primarily about understanding your audience, their behaviors and how you might craft new behavior that involves your brand, product, or services online. This step identifies the core components of an effective digital marketing strategy.

Jessica Preddy
Jessica is a consultant with experience in marketing and an in-depth knowledge of the latest marketing techniques. Her previous roles have included working in a marketing agency and numerous customer-service-facing positions that have given her exposure to a wide range of customers and clients.