Executing your Strategy
Campaign action plans are similar to media plans but they cover all aspects of the campaign. They are the project plan for all the moving parts in a digital strategy. This step outlines the key components in a campaign action plan to execute a digital marketing strategy.
Discussion:
When you write a plan, do you prefer to email it or present it? What are the benefits and limitations to each of these approaches?
Please submit your answer in the comment section below to get feedback from other learners.
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