Channel Performance Tracker
Use this advanced Microsoft Excel toolkit to set targets and track the performance of your various digital marketing channels.
This toolkit allows you to track the ongoing performance of your various digital marketing channels, feeding into an eCommerce website. It allows you to set targets for each channel by individual months.
It also breaks down the performance of each channel by website traffic, leads/transactions and revenue, providing monthly data for each of these.
It can be a vital analytics resource for a digital marketing team, especially when monitoring data and performance of eCommerce websites.
It is a highly visual toolkit, which produces simple graphs comparing the performance of channels to the targets set out. Channel performance can be tracked on an ongoing basis.
The toolkit is ideally suited for those with a background working knowledge of analytics and proficiency with Microsoft Excel, however it can also be used to build up skills in this area.
Downloads:
.XLSX File: Channel Performance Tracker
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