Skip main navigation

Benefits of UX for Business

This step provides data and examples of good UX as evidence that good design delivers shareholder value.
7.7
The value of design is difficult to define but to place it in financial terms, there’s a growing body of evidence that good design delivers shareholder value. One study completed a number of years ago by Motiv Strategies developed a market index to track how design-focused companies perform relative to the S&P 500 over time. 15 publicly traded US companies made the criteria for inclusion. The results showed that over a 10-year period design-focused companies outperformed the S&P by an extraordinary 211%.
55.4
A superior user experience leads directly to a competitive advantage because consumers will naturally opt for anything which saves time or makes things easier to use. Research from Forrester suggests that up to 97% of websites fail when it comes to user experience. When compared to their peers, the top 10 companies leading in customer experience outperform the Standard and Poor’s index with close to triple the returns (Forrester data). Jeff Bezos of Amazon, for example, invested 100 times more to customer experience than advertising during the first year of Amazon. And if you’re looking for metrics to justify improvements in UX, according to a survey by NN Group, the average improvement in ROI from usability improvements is 83%.
108.2
Expedia, for example, increased earnings by $12 million just through dropping one field from an online form.
125.5
Many organizations over time use a set formula for the development of digital assets such as the website. However, when not combined with a good understanding of your users, the site is unlikely to gain much traction.
There are many advantages for businesses to placing users at the center of design. This step provides data and examples of good UX as evidence that good design delivers shareholder value.
Discussion:
If an ecommerce website is difficult to use, will you shop on it again?
Please share your opinion with other learners in the comment section below.

4.5

11 Reviews
This article is from the free online

Getting Started with Digital Marketing

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education

close