Data-led Decisions and the Benefits and Limitations of Google Analytics

A fundamental benefit of using analytics as part of your digital marketing efforts is that it helps you make informed, data-led decisions. This step explains the role of analytics in the decision-making process as well as the benefits and limitations of using Google Analytics in particular.

Discussion:

When you make an important business decision do you go with your gut feeling or do you look at any data? What are the benefits and challenges of each?

Please take some time to reflect and share insights with your peers.