Skip main navigation

Paid vs Organic Search – Striking the Right Balance

Paid vs Organic Search – Striking the Right Balance
© Copyright © 2020 digitalmarketinginstitute.com

Paid search is a central component of any SEO strategy. However, you shouldn’t neglect organic search either. Indeed, rather than being opposing efforts, paid and organic are complementary strategies. Read this article to find out more.

© Copyright © 2020 digitalmarketinginstitute.com
This article is from the free online

Getting Started with Digital Marketing

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education