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Miss Sohee: A case study

How is Miss Shohee embracing the new era in her designs?

Sohee Park (From ‘Miss Sohee’)

In our second case study that embodies the new era design aesthetic, Sohee Park, known as “Miss Sohee”, is a young designer that went viral last year with her sensational graduate collection, ‘The Girl in Full Bloom.’

The collection was “inspired by the concept, evolution from girl to woman, paralleling the designer’s own transition and her progression from illustration to design” [2]. So early on in her career, she has already been featured on the cover of LOVE Magazine, has press in British Vogue and Vogue Korea (amongst others) and has been worn by an array of celebrities including Miley Cyrus, Cardi B and Bella Hadid. Her brand is very much defined by her iconic voluminous gowns showcasing long trains, caged crinolines, show-stopping prints and embellished flowers.

“I wanted to create a really beautiful collection and present it to the world. I wanted people to feel inspired again and deliver them joy during the darkest times. It’s the most meaningful part about what I do, and what keeps me designing.”
Miss Sohee, when interviewed about her debut collection by LOVE Magazine [1].
Sohee takes inspiration from the earth in all its lively glory, with her silhouettes resembling the structure of flowers. She imbues these designs with a sense of magic, created by her holographic patterns and the way the dresses move and bloom as though animated. When posting early prototypes of her dresses, Miss Sohee wrote in an instagram caption – “let’s keep dreaming of fantasies”
And it’s true, her brand is certainly all about creating joy through fantasy. The fantastical is all about the humourous – Sohee often talks about parallels with her work and Alice in Wonderland, which is a perfect example of this.
Regarding her initial starting point for the collection, Sohee said:
“My starting point of the collection was my illustrations, it is an outlet I use as escapism and to portray my fantasy world. A world full of glamour exploding with floral fantasies. I’ve been an illustrator my whole life, and I started fashion because I wanted to transfer my imaginations from paper to reality.”[1]


She has also mentioned that she certainly believes that glamour is the underlying element of her vision, and she feels it is very much making a return. One of her goals as a designer is to one day be able to, as she phrases it, ‘bring more glamour onto the streets.’

What do you think?

  • What are your favourite designers at the moment that are embracing the ideas of joy and humour in their work?

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Digital Playground: Where Luxury Fashion is Finding its Sense of Humour

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