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Welcome to The Digital Playground: Where luxury fashion is finding its sense of humour

Hello and welcome to The Hopenclass.

Meet our experts and get a quick video overview of the course.

Vanessa Marcie, is the founder of Leading with Humour. She is also a coach, a speaker and a stand-up comedian. Together, with culture writer and fashion consultant, Samantha Haran, they present the course Digital Playground: Where luxury fashion is finding its sense of humour.

What you will learn

  • Together, you will look at the historical, political and cultural developments that have shaped the concept of humour in luxury fashion.
  • Practical ideas for using humour as a new way to communicate with younger generations.
  • A theoretical overview of how humour and luxury evolved to create a new fashion language.
  • Provide you with tips and solutions for using humour strategically in your digital communication.
  • Discover why fashion is suddenly finding its sense of humour and familiarise yourselves with the principles of the new generations digital communication acquiring knowledge on the basics of Gen Y-Z humour.

What will the course focus on:

  • Practical tools and strategies to incorporate humour into branding.
  • Case studies will help you understand the power of humour as the secret sauce to attract younger customers.

By the end of the course you should be able to understand:

  • How humour came to matter in the luxury fashion industry
  • Master the use of humour as a powerful strategy to communicate effectively to a new growing customer market.
  • The new fashion designers using humour and joy
  • The new fashion voices changing the industry post-pandemic

This is a self-directed course giving you the autonomy of your own learning schedule. We do however encourage you to use the comment section to engage with the content and interact with you fellow learners.

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Digital Playground: Where Luxury Fashion is Finding its Sense of Humour

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