Skip main navigation

Camp, kitsch & ‘ugliness’

The return of the camp, the kitsch and the ugly
Two young men dressed in beautiful drag on the street named broadway

The return of the camp, the kitsch and the ugly

This is an additional video, hosted on YouTube.

Following the 2019 Met Gala, ‘camp’ has become somewhat of a buzzword in popular culture. And, in recent times, its essence is starting to filter into the fashion and styling world, alongside related art styles such as kitsch. These styles are all about humour, fun and statement. As noted in Business of Fashion:

“The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes… Camp jewellery sits at the nexus of several trends that are set to dominate post-pandemic fashion. It’s a pivot from delicate, minimalist jewellery that Instagram, as well as boutiques like Brooklyn’s Catbird, helped popularise a few years ago. Like crop tops and mom jeans, the items evoke the 1990s for nostalgic Millennials and curious Gen Z-ers. And they are the sort of bright, bold and unique statement that many post-pandemic shoppers will be craving.”
embed embed

Images: 1. Balenciaga beaded bracelet, 2. Rings from @_blobb on instagram

Blobb on Instagram

Shakaila Forbes-Bell, a fashion psychologist, agreed that it makes sense that people will be rushing to buy joyful, eccentric statement pieces – “we want to buy bright, child-like pieces that make us feel hopeful during very dark moments …. people are desperate to inject a sense of fun and playfulness into their wardrobe after a year of lockdowns and sweatpants” [3].

Are you buying brighter and more colourful fashion? Share your recent purchases with your peers in the comments below.

References:
1. Vogue Business: https://www.voguebusiness.com/fashion/post-pandemic-playbook-fashion-returns-to-glamour
2. Vogue US: https://www.vogue.com/article/color-blocking-trend-2011-2021
3. Business of Fashion: https://www.businessoffashion.com/articles/luxury/why-shoppers-are-obsessed-with-summer-camp-jewellery

This article is from the free online

Digital Playground: Where Luxury Fashion is Finding its Sense of Humour

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education