Michael Beirut. ‘Warning may contain non design content’.
READ. ANALYSE. UNDERSTAND!
Really immersing yourself in the material that you are working with can provide the creative power to bring this content to life. One of the world’s most influential designers, Michael Beirut, examines the value of this approach in his classic 2006 essay first published on the influential blog ‘Design Observer’.
Give it a read, it’s an informative and highly engaging piece of writing.
Some things to consider after reading the article:
How do Beirut’s observations relate to your own practice?
How can you engage more with your client and the content they are asking you to work with?
How can you put yourself in a situation that will allow you to work with content that excites you?
Digital Marketing: Storytelling in the New Communication Landscape
Digital Marketing: Storytelling in the New Communication Landscape
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