Skip main navigation

Michael Beirut. ‘Warning may contain non design content’.

One of the world's most influential designers, Michael Beirut, explains why designers need to value the content they are working with.

Really immersing yourself in the material that you are working with can provide the creative power to bring this content to life. One of the world’s most influential designers, Michael Beirut, examines the value of this approach in his classic 2006 essay first published on the influential blog ‘Design Observer’.

Give it a read, it’s an informative and highly engaging piece of writing.

Some things to consider after reading the article:

How do Beirut’s observations relate to your own practice?

How can you engage more with your client and the content they are asking you to work with?

How can you put yourself in a situation that will allow you to work with content that excites you?

© Michael Beirut
This article is from the free online

Digital Marketing: Storytelling in the New Communication Landscape

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now