Social media

Social media has become an increasingly important part of our lives. We use it to stay in touch with friends, to keep up to date with the latest news, to find funny or entertaining content, to buy products and to do business.

In the UK, the NHS has used Twitter throughout the pandemic to keep people informed and give them medical advice.

A report from Reuters Institute (2020) has found that use of social media during COVID-19 has greatly increased, as shown below.

Furthermore, consumer behaviour has changed with an increase in the use of e-commerce businesses for purchasing goods.

Your task

What benefits do you think social media could bring for businesses? Share and discuss this with your peers below.

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Further reading

_{Kemp, S. (2020, July 21). Digital 2020: July global statshot. DataReportal. Web link}

References

_{GlobalWebIndex. (2020.). Web link}

_{Reuters Institute. (2020). Digital news report. University of Oxford. Web link}