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This week, we'll turn our attention to e-commerce and discuss how e-commerce offers opportunities to accelerate business growth.
© Coventry University. CC BY-NC 4.0

Last week, you learned how technological advancement has changed the global economy and forced traditional businesses to shift to digital businesses.

We also introduced some contemporary issues that impact on digital business such as the current pandemic, social media and cybersecurity.

This week, we’ll turn our attention to e-commerce and discuss how e-commerce offers opportunities to accelerate business growth.

Through this week’s activities, you will:

  • Look at the definition of e-commerce
  • Explore various e-commerce classifications
  • Identify drivers of e-commerce
  • Discover e-commerce benefits for business

Your task

Reflecting on what you learned last week, provide a short summary in the comments section below on how e-commerce has changed traditional approaches to business.
© Coventry University. CC BY-NC 4.0
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Introduction to Digital Transformation and E-Commerce

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