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How do you build a fitness business community?

Referrals from your business network community build strength, power, belief, endorsement and trust, and keep the marketing funnel open.
image of people webbed (networking)
© CQUniversity 2021

If you want ten times the business, you need to do ten times the marketing, BUT you can’t be everywhere, right? Right! Ten other businesses who are aligned to your business in their services and products, like-minded in their business culture, can be that power of ten, (or more) on your behalf, if you build up an effectiuve business community.

Referrals from your business network community build strength, power, belief, endorsement and trust in a way that continues to pay it forward and keeps the marketing funnel open and flowing.

“People don’t care how much you know, until they know how much you care.”
Theodore Roosevelt

How to grow your fitness network

The fitness industry is not known for its humble behaviours. Which is why it’s important to cut through the noise.

It’s a busy marketplace that is overloaded with traditional advertising, which is full of the same old images of scantily clad, buff bodies, working out and pumping iron!

You, on the other hand, can grow your fitness business based on relationships, referrals and relaxed real-life experiences, all through professional networking. Sharing your fitness business’ philosophies, processes and systems with your business network is a great way to give and receive business.

This is organic, low cost, low-level time commitment – in fact, it can give you fresh energy, a renewed enthusiasm, a different perspective, and ideas from other sectors to learn from and try in your own.

Learn from others in your business network, share your services with them and watch your business grow as those in your network help market and advertise your business to their clients.

Compulsory Reading!

Worldwide Study of Fitness Trends for 2016

Case Study – monthly business breakfast networking event

Facebook page 360Business

360 Business Health – Fitness – Leisure operates a business network community to develop relationships between organisation to promote health and wellness in the community and provide access to resources to network members.

Mutually beneficial connections

Allied business services are those which are complementary and client-centric. They provide services and/or products that enhance the client/patient experience, education, level of care, service and ultimately their results and or health outcomes.

© CQUniversity 2021
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Personal Trainer's Toolkit: Build a Health and Fitness Business Network

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