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Eye tracking technology as a tool for investigating food choices

Watch Gerrit Hummel discuss an exciting technique used to analyze food choices in a real-world setting and in the lab: eye tracking.

Eye movements can reveal some aspects of cognitive processes.

Sight, together with smell and taste, is an important determinant of food choices and plays a role in the anticipation of food rewards. It is not surprising then, that researchers are interested in what can modify our visual attention – what do we look at, and when – and how visual attention processes can shape our food choices.

In this video, we will explore eye tracking as a research tool, and you will be able to see how it can be applied to study food choice in a real-world situation.

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