Eye tracking technology as a tool for investigating food choices
Eye movements can reveal some aspects of cognitive processes.
Sight, together with smell and taste, is an important determinant of food choices and plays a role in the anticipation of food rewards. It is not surprising then, that researchers are interested in what can modify our visual attention – what do we look at, and when – and how visual attention processes can shape our food choices.
In this video, we will explore eye tracking as a research tool, and you will be able to see how it can be applied to study food choice in a real-world situation.
Food for Thought: The Relationship Between Food, Gut and Brain
Food for Thought: The Relationship Between Food, Gut and Brain
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