Consumer needs analysis and strategic alignment
Each of these requires the firm user’s Porter’s Five Forces and environmental analysis. The following tools are suggested to contribute to a more substantial analysis. Consumer needs analysis and strategic alignment, including analysing customer satisfaction and retention.
The following figure identifies areas of analysis and the key variables for a customer analysis with one of the key tools of value proposition canvas. The figure shows the key variables of needs, wants, fears, features, and benefits, and allows the firm to assess the offering and the alignment to satisfaction through value. This tool offers the firm an informative overview of the customer attributes that construct the value equation.
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